August 2015 marks the first month of BDJ's Elites-only subscription. December 2015 was the last announced Elites-only month, but I theorize this could be extended if feedback is good. For reference, regular boxes go for Php 580 with a x3 value promise while Elites go for Php 1480 with a x2 value promise.
I've always felt that BDJ clutched on to a drugstore edge. It's Php 10 cheaper than Glamourbox and Php 80 more expensive than Saladbox while delivering equal, if not higher, returns than the two. We can argue over the merits of their quantity-over-quality approach but my point is that they're pretty consistent, and that's a valuable thing in and of itself.
|August 2015 Elites-Only: A Revlon Exclusive!|
Going Elites-only just proves how much they've taken over the sub box market. Even with a Php 900 (155%) price increase they're still selling out two months in advance. Color me surprised, but I thought the Elites would stave off demand even by just a little bit!!!
I could be reading this wrong and there's less Elite boxes available so selling out two months could still allow for my expected decrease in demand, but I don't know. I'd love to interview BDJ about this if I didn't have a lot of posts to take care of!
Here's What's Inside, Sorted by Favorites:
|Revlon Photoready Eye Art in 060 Peach Prism|
|Revlon Brow Fantasy in Dark Brown|
|Revlon Ultra HD Lip Lacquer in HD Carnelian|
Trivia of the night: one of the languages the label translates the product name into is Labial Liquido. Haha.
|Revlon Eyelash Curler (Easy Grip)|
|Revlon Nail Enamel in 730 Valentine|
|Revlon Powder Blush in 003 Mauvelous|
|Revlon Super Lustruous Lipstick in 725 Love That Red|
Love That Red looks like a fire engine red. I hope this applies opaque because I love bright red shades!
|Revlon ColorSilk in 47 Medium Rich Brown|
Recap: Php 3750 for a Php 1480 subscription
There's no curation card this month so I couldn't do a proper valuation.
Seeing Revlon made my heart sink a little. It's one of BDJ's oldest brand partners and there's personally nothing exciting or groundbreaking to me about drugstore Revlon.
I didn't expect to like as many things as I did. Half the items were bubble wrapped and it's only when I unwrapped them that I got a closer look at each item. I like that they delivered items in the super-trendy color of the year (marsala.) I also like the variety and novelty in the samples.
Overall, this box feels like it's playing it safe. I love that it has 7 / 8 makeup products that aren't as tired as the brand makes me feel, but Revlon is still very easily accessible. It makes sense for a first Elites-only box but I hope things get more daring next month!
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